It all started in the late 90s. The Indian customers who had until then seen and known only the likes of 800s and Ambassadors and so on, were introduced to something more different, elegant and had a premium aura surrounding it. It caught the fancy of the Indian car buyers and provided the much needed [...]
Posts Tagged ‘Ford Figo’
Since its launch in March, the Ford Figo has set the sales charts on fire. Ford has so far sold 17,000 units and still has a backlog of 7,000 units (That’s 24,000 bookings in all). Ford will also recruit 1,000 additional shop floor workmen for the second shift. Unable to satisfy demand for the Figo, [...]
Ford’s power seller, the Figo has found 16,000 households in just 14 weeks after launch. The company has witnessed unprecedented rise in sales of its first model aimed at the core of the Indian automobile industry. While that figure is impressive enough, a backlog of 21,000 bookings makes it a strong achievement. After being in [...]
We think the immense success of the Ford Figo seems to have dented Hyundai i10’s sales a bit. Hyundai is working on the diesel i10 to counter the hot selling Figo. In a surprise of sorts, Hyundai Motor India’s President HW Park has candidly revealed that it is indeed the Figo and not the Nissan [...]
To meet the increasing demand for its Figo hatch, Ford is having to take several measures right from ramping up production by as much as 30-40% and adding a second shift at its Chennai plant. Reports say that Ford will recruit 700 more workers for the shop floor in addition to the current 3,000 workers [...]
Ford India is getting very aggressive with its strategy. Ford inaugurated 28 new dealerships in 24 cities across India in a single day! That is a record in its own right. The ramp-up is a part of its plans to take the Figo within reach of every customer when in need. Ford understands the point [...]
Ford takes Chevrolet route to introduce their small car Figo to Indian automotive media. Hope our readers remember, Chevrolet Beat was previewed to media almost a month before it’s official launch. Now it’s turn of Figo, today the much awaited small car from Ford was shown to media in Goa. Though initially the project dragged [...]